Consumer behavior has shifted in recent months, as the rise in inflation and economic uncertainty has changed consumer spending habits.
Furthermore, a study by NewStore found that 39 percent of consumers have confirmed that they are shopping more at brick-and-mortar retailers than last year. However, 77 percent of shoppers have stated that finding discounts, promotions and sales are more important when shopping in person.
In addition, NewStore found that expectations for sales associates have risen. More than 60 percent of consumers expect a store’s sales associate to help them find a deal or know about promotions and discounts when shopping in-person. The ability for checking out anywhere on the store floor has risen to 44 percent versus a previous study by the company in 2021.
Moreover, 43 percent and 45 percent of shoppers say the state of the economy impacts their willingness to spend in-person and online, respectively. This suggests that consumers are more willing to wait to spend their money when promotions and sales occur, and they believe that they are getting the best price possible.
Despite research by NewStore suggesting that consumers are hesitant and waiting to spend, new research from
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