Ingenious concept imagines Nike as a seafood brand (because why not?)

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Ingenious concept imagines Nike as a seafood brand (because why not?)
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What if...?

Ever imagined what Nike would look like if it sold seafood? No, us neither. But one imaginative designer has, saving us from the task. And while the product on offer is a whole different kettle of fish from Nike's usual offering, the results don't look like the fish out of water you might expect .

The project adapts Nike's famous swoosh logo, its 'Just do it' tagline and other elements of its branding to packaged salmon of all things. There's a clever nautical take on Nike's pinwheel logo, and the designer's even imagined what a Nike seafood store might look like.

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