Inside CoComelon, the Children's Entertainment Juggernaut

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Inside CoComelon, the Children's Entertainment Juggernaut
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'CoComelon is not only a ratings juggernaut,' writes AlanaSemuels. 'It's also a model for a new approach to children's TV'

“I don’t think we’ve ever seen anything like it when it comes to generating kids’ streaming audiences,” says Brian Fuhrer, senior vice president at Nielsen.

all objects that Cody has outgrown. An earlier version of the episode had Cody scorning the pacifier, saying it was “for babies.” directed some TV commercials, was trying to teach his kids the ABCs. He started working with his wife, a children’s-book author, to make videos to accompany the nursery rhymes they sang to their sons. They began uploading the cartoons to YouTube the following year under the brand name ABC Kid TV.

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