Gia Seo shares how the KerastaseUSA Chroma Absolu collection keeps her hair color bright ad
Gia Seo is the creative consultant, street-style fixture, and self-proclaimed “sockfluencer” known for her maximalist approach to personal dress—which, more often than not, features a colorful statement sock .
The perfect complement to her power-clashing looks? The kaleidoscopic colors running through her hair. But the constant stress of bleach and dyes means that Seo has to take particular care to keep her strands in good condition, making regular trips to the salon and meticulously choosing the right products to maintain her color. “My hair type is very fine, and tends to break here and there,” she says of her naturally dark mane, which is currently streaked with pink, purple, and teal.
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