Gucci’s slick new exhibition roams its expansive archive and many iterations, from the label’s beginnings as a luggage maker, to its position as a titan in fashion and luxury
Gucci Ancora – a new room that wasn’t yet made in the Shanghai iteration – is directly inspired by the newly inaugurated creative director Sabato De Sarno’s debut collection, which wiped the slate clean for the house less than a month ago when he took the baton from Alessandro Michele.
At the room’s heart, the house’s new signature Rosso Ancoro shade of red beams from a chamber projected with a series of memories, phrases, and other fragments in both Italian and English, which are personal to the designer.
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