Wanda Ferragamo was an abiding presence at Salvatore Ferragamo, taking the helm of the family business in 1960 after her husband\u2019s death (she married the house founder aged just 18;\u00a0he was 23 years her senior). For the next six decades, it was she who became custodian of the shoemaker\u2019s...
, taking the helm of the family business in 1960 after her husband’s death . For the next six decades, it was she who became custodian of the shoemaker’s legacy as president and later chairwoman, guiding the house to its contemporary status as a leather-goods powerhouse and expanding its offering into the realms of ready-to-wear and in an era when fashion became one of Italy’s most prized exports.
The Ferragamo family on the roof of Palazzo Spini Feroni, 1983. From left to right: Fiamma, Wanda and Fulvia; behind them: Giovanna, Leonardo, Ferruccio and a model. The exhibition itself takes 1960 as a turning point, not only in Wanda’s life – the year she was backed by the house’s artisans to retain control after Salvatore’s death of cancer aged 62 – but also in post-war Italy, whereby a so-called ‘economic miracle’ saw a flood of women enter the country’s workforce.
Curated by Stefania Ricci and Elvira Valleri, the various objects in the exhibition – which comprise ephemera from Wanda’s life, archive film and photography, and, of course, a plethora of shoes – span the years 1955-1965, variously exploring the personal and the political.
‘The aim of this exhibition is not merely to recount a chapter in the history of our country, but above all to inspire a contemporary reflection on the societal changes addressed,’ says a museum statement. ‘The new social context in which we are currently living urges us to rethink many aspects of our lives… [it’s] an opportunity for the rebirth of society cured of the countless health and economic wounds caused by Covid, ushering in a new and more evolved form of equality.
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