After cruising to re-election by almost 20 points without facing a primary challenge or having to do a single interview with a non-friendly conservative media outlet, DeSantis is facing his first real test from the right—a largely one-way feud with Noem.
And so, as DeSantis’ star burns brighter, Trumpworld is looking for someone to dampen the light—which is where Noem comes in.
“This is where you head to Costco to buy cases of microwave popcorn and distribute them to staff with instructions to pop, butter, and enjoy quietly.” “This is a 2024 move, I think you’ve gotta see it through that lens,” the strategist said. “I think she’s showing here that DeSantis is flimsier than people think he is. He’s never been tested on the national stage, really. He’s had all controlled environments with conservative press.”The strategist added there are worries around the DeSantis communications shop being “way too online” and more focused on Twitter fights than a more comprehensive messaging strategy.
Coker added that DeSantis still mixes it up with the Tallahassee press corps from time to time, but will eventually have to start facing the heat from major national outlets.“The problem that Republicans have on the abortion issue is there are sort of mixed messages out there on what is the quote unquote ‘correct position,’” Coker said. “It’s a circular firing squad right now on abortion.”
“DeSantis is gonna realize very quickly, the closer you get to the waters, you have to realize Trump is still the king of this party,” the strategist continued. “And he might be tucked away in Tallahassee with his Twitter trolls who pump him and breathe his praise. But you’ve gotta remember, people will line up for Trump and do things for Trump. DeSantis does not have that same type of following that Trump does.
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