Quiet by name, but quite some fame. Colm Bairéad’s Irish-language coming-of-age film “An Cailín Ciúin” (“The Quiet Girl”) bowed at the Berlinale earlier this year an…
When director Colm Bairéad and producer Cleona Ní Chrualaoi first screened “An Cailín Ciúin” to myself and my business partner Robert McCann Finn in the middle of the pandemic in 2021, we were completely floored by its searing beauty, emotional depth and heartfelt honesty.
Following Berlin, we secured opening night at the Dublin International Film Festival, another historical first for an Irish-language film to open the festival. It went on to win the audience award and early reviews were phenomenal, with five stars across the board — a sign of international press reactions to come. The Curzon and Break Out teams worked very closely in the following weeks creating all marketing materials and deciding on overall strategy.
With the support of Screen Ireland for the Irish release, and co-ordinating the release with Curzon in the U.K., we increased the cinema footprint. Meanwhile, to maintain the momentum from the festivals and build word of mouth we held a number of talker screenings pre-release focusing on key media, influencers, literary groups and Irish-language speakers.
Releasing “An Cailín Ciúin” has been an incredibly collaborative and rewarding experience with both the filmmakers and Curzon Film, along with the overwhelming support of both Screen Ireland and Tg4 who backed the film from the beginning. Currently the box office is just shy of €900,000 — the previous record for an Irish-language film was “Arracht” on €160,000 — and is now in its 12th week in cinemas with further bookings in place, a phenomenal result for an independent film.
Initially, we toyed with the idea of release a couple of weeks after the Irish release, to allow the buzz and news of the expected opening weekend box office result to travel across the Irish Sea. But eventually, it was decided the cumulative effect of reviews, advertising and social media all running at the same time outweighed the benefits of such a plan.
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