It seems we all need dependable user reviews, even the scammers.
, a company that detects fake reviews and scams. “Today, they're using machine-learning models working from scraped data to scan old reviews and respin the words.”Khalifah started Fakespot from his bedroom after buying a five-star-rated supplement and receiving a product that “looked like someone made it in a garage as a side project.” He began by creating a program that could detect text generators but later began to stir in other attributes found in fake reviews.
You can download the Fakespot app for Android and iOS, or add it to your browser, and use it to analyze reviews across a variety of retailers, including Amazon, Best Buy, eBay, and Walmart. Khalifah says Fakespot employs 20 to 30 machine-learning models when it analyzes a listing and has more than 12 billion reviews in its database.
“We are committed to keeping reviews trustworthy in our stores, and this strategy of shutting down fraudsters is working.” Some fraudsters are using these automated systems, but Khalifah acknowledges there's not much Fakespot can do with fake review recruitment across social media, whether you're on Facebook, Twitter, or Telegram. It’s a problem Amazon has been fighting for years.
“We have teams dedicated to uncovering and investigating fake reviews brokers,” an Amazon spokesperson tells WIRED. “Our expert investigators, lawyers, analysts, and other specialists track down brokers, piece together evidence about how they operate, and then we take legal actions against them. We are committed to keeping reviews trustworthy in our stores, and this strategy of shutting down fraudsters is working.
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