A tiny-home startup has attracted 160,000 customers, including Elon Musk. But disgruntled customers, an empty factory, and a tie to an alleged Iranian agent cloud its future.
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There is uncertainty when Boxabl will reach a production level sufficient to tackle its long backlog of orders — a growing snarl that could tarnish the brand's budding reputation with the public. And until recently, the company's three-member board included a man whom a judgeas a conspirator in a plot to hide the Iranian government's ownership in a New York City office tower.
In addition to the drama in its boardroom, there are unresolved challenges on Boxabl's production floor. In the year or so since its first factory has been in operation, the company has built fewer than 400 homes and is able to assemble as few as two homes a day, Tiramani said. The company will need to radically scale that rate to meet its goals of producing many thousands of homes annually.
Travis Hess, Pronghorn's chief operating officer, told Insider in December that his company had received delivery of dozens of the Casitas and was able to set up about four of the homes a day, a rate far faster than raising a house from the ground up. That will help keep rents low, he said. Insider spoke with one prospective purchaser named Max in Arizona who deposited $2,400 for two Casitas in 2021. He said he wanted to install them on land next to his home and rent them out on Airbnb to generate additional income. Max asked that his last name not be included in this story because he was still hoping to take delivery of the homes and didn't want to antagonize Boxabl. His full identity is known to Insider.
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