Instagram Threads won’t launch in the EU over privacy concerns tech ThreadsApp meta Instagram
Meta’s alternative to Twitter is Instagram Threads, only it’s not yet launching in the EU because of tougher data privacy standards.
Instagram Threads is launching on July 6th amidst the well-deserved backlash to Twitter’s temporary limit on how many tweets a user can read per day. The timing of its rollout is a clear attempt by Meta to be the popular alternative to Twitter, though Ireland’s Data Protection Commission has been a roadblock to the app’s rollout in the EU so far.
Though the DPC has not actively blocked the launch of Instagram Threads, we understand that Meta has chosen to await further guidance, in part because of the Digital Markets Act. This legislature is expected to come into play in September and identifies Meta amongst other Tech giants that will face more restrictions on how they use users’ personal data.
According to Meta’s privacy policy, Instagram Threads will import sensitive data from Instagram, including behavioural and advertising information. So while some users might be excited to keep their Instagram username and transfer their followers over to their new account, it’s bad news for data security.
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