Google says that it will take up to two years to get rid of advertising ID on Android. But if you have Android 12 on your phone, you can do it now
released its App Tracking Transparency feature in iOS 14.5. ATT allows iPhone users to immediately opt out of being tracked by third-party apps and websites for the purposes of receiving personalized online ads. The vast majority of iPhone users continue to opt-out of tracking and Meta says that this will cost the company $10 billion in advertising revenue this year.with its Privacy Sandbox. But this, Google warns, is going to take two or more years before it is ready.
Instead of waiting for two years, the Journal's Joanna Stern has revealed some things that you can do right now to limit tracking on Android . Google says that its Privacy Sandbox will eliminate Google's use of advertising ID. This is a unique ID that mobile devices receive and is used by advertisers to deliver personalized ads.
The data collected by your advertising ID includes your search history, purchase history, recent locations, and other data that can be used to determine things that you are interested in. Google said that identifiers like advertising ID won't be used with the Privacy Sandbox, but it also says that it is too early to discuss what will replace it.As Ms. Stern notes, Android will end up determine what you are interested in by examining the apps that you use.
But here's the thing. You don't have to wait two years to have advertising ID go away. You can do it right now. If you have a phone running on Android 12, go to
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