Goobye Core i5... hello Core 5 and Core Ultra 5?
Intel has made its rumored processor rebranding official with the announcement of the new Intel Core and Intel Core Ultra brands, phasing out the 'i' in its Core series processors that the company has used for more than a decade.
According to Intel, the new branding will apply to its new Core processors starting with Meteor Lake, and will initially feature Intel Core 3, Intel Core 5, and Intel Core 7 processors, though it's not clear if there will be an option for an Intel Core 9. This rebranding is a significant leap for Team Blue, which has spent 15 years building up the reputation of its Core i-series processors, with its latest Raptor Lake processors easily earning spots on ourAnother major change is that Intel will no longer reference the specific generation in its marketing or product markings, so no '14th-generation' or similar, though the generation number will still be identifiable in the specific processors model number, so presumably Intel Core Ultra...
The mainstream customers that Intel seems most concerned with here are just as likely to ask the floor associate at Best Buy or Currys which one is better as they were with the old numbering convention. Plus, the enthusiast community that builds their own PCs is already very familiar with Intel's existing branding.
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