Dublin employee dismissed by software company after social media posts describing Israel as a ‘terrorist state’
An Israeli software company that employs 500 staff in Dublin encouraged its employees to create content supporting “Israel’s narrative” in the country’s conflict with, encouraged employees to “show Westernity” in social media posts backing Israel, as “unlike the Gazans, we look and live like Europeans or Americans”, it said.
Wix terminated Ms Carey’s employment following a backlash to the comments from Israeli employees and customers. Posts from staff in the internal discussion included tips from an Israeli advertising agency for how Wix employees could tailor posts “for outreach abroad”. “This is the time to share difficult personal stories from the terrible massacre. It creates a feeling that it is happening at the same time,” the internal post said.
The senior executive said the intention was to show “empathy and support” to staff in Israel and assure employees colleagues were safe.
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