We had a chat with Six by Nico owner about the business and his favourite menu.
He's not as bombastic as you might expect of a chef with a succession of restaurants that have his name above the door.entrepreneur seems to really tune into the conversation when discussing the dishes that his restaurants present, the team he works with and their creative process.
"It all started because the unit was available in Finnieston, a chef I used to work with let me know. I spoke to John Macleod and I was able to make a deal. It just happened so fast. I knew I wanted to be in that area. We had the idea of a tasting menu that would be supported by video marketing on Facebook. The idea just evolved into what it is, it wasn't planned. We tried Edinburgh and that worked. It was really from the continuing feedback, I thought this could work in other cities.
Nico's foray into the London market attracted sneers from some critics - fine dining for the Instagram generation - but has proven to be a powerhouse. Nico says, "we never use the term fine dining. We cook food that we enjoy creating and offer the best experience and value for money. A big part of our success has been the price. We created a bit of noise when we first opened by taking a product associated with a high price. We have made it more casual, fun and somewhere you would hopefully want to come back every six weeks and try again.
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