How to Invest in Wine: A Beginner's Guide
will also help you understand the lay of the land—they review wines as well as report on changes in the wine industry, like how weather may be affecting crops in a particular region.
The other nice thing about beefing up your wine knowledge for investment purposes is that you can impress your friends the next time you’re ordering a bottle for the table at dinner. Services like Cult Wine Investment are digital trading platforms which make trading easier. These services do charge a fee —but they deal with everything from studying the wine market for the best investment opportunities to securing the bottles, storage, and selling them off when you’re ready.
“Once you take [a bottle] out of bonded warehouse, it becomes outside of the protection of the temperature and the humidity control,” says Schaefer's, who talks about wine in terms of head and heart. The heart thinks about wine as that drink you love to savor with friends, while the head thinks about it as an investment. She says, “I would say I'm probably 75 percent head and 25 percent heart.
A benefit of a service like Cult Wine Investment or Vinovest is that they take care of storage costs, which are included in your fee. And they have relationships with buyers like auction houses Sotheby’s and Christie’s as well as high-end restaurants—and these places trust that their warehouses stored the wine appropriately. As a general investing rule, Marshall says, “I wouldn’t put all your eggs in one basket, no matter what it is.
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