Irish advertising market set to ‘grow almost 4% this year’ via IrishTimesBiz
The group has revised upwards its previous estimates for 2017 to 2021, so the absolute size of the market is now bigger than it previously anticipated it would be.
“Uncertain consumer spending and rising costs will have a knock-on impact on the marketing budgets available for many advertisers,” its report states. Google and Meta will continue to dominate, Core said, but the rise of TikTok and the potential launch of Amazon.ie are among the trends to watch. However, Core forecasts that print expenditure will sink to €73.8 million this year, down 10.4 per cent. Digital ad spending with news publishers will return to growth, rising 4 per cent to €32.7 million.Despite the abolition of VAT on newspapers, inflationary pressures will force the sector to cut back on costs, Core anticipates.
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Oscars 2023: Michael D Higgins praises ‘fantastic achievement’ of Irish film industryThis year’s Academy Awards ‘testament to the wealth of talent’ in sector, says Minister for Arts
Read more »
Murphia List 2023: Top Irish movers and shakers on the London food scene revealedThe Irish Times can reveal all 57 names on this year's Murphia List of Irish movers and shakers in the London food and drink scene
Read more »
President hails ‘remarkable year’ for Irish film as An Irish Goodbye and Richard Baneham triumphPresident Higgins said success at this year's Oscars is 'testament to the hard work of so many people over recent decades'.
Read more »
Oscars 2023 live updates and reaction as Ireland wins two of 14 nominationsOscars 2023 LIVE updates and reaction as Ireland wins two of 14 nominations
Read more »
Oscars 2023: The winners list in full | Her.ieNo gongs for Banshees but still a great night for the parish. ☘️ A donkey cameo, two Irish wins (yup Tallaght!) and an incredible seven wins for Everything Everywhere all at Once – read the winners list in full here:
Read more »