Icicle group with outlet on Grafton Street says “virtual try on sessions” driving online clothing sales in China
Icicle group with outlet on Grafton Street says ‘virtual try-on sessions’ driving online clothing sales in China
Icicle bought the former House of Ireland building at 114 Grafton Street, Dublin 2, for €9 million in 2020 and spent €2.5 million refurbishing the premises, which opened for business this year. Inflation in the euro zone associated with the war in Ukraine only slightly affected the group, as 98 per cent of its sales and 75 per cent of its expenses, occurred in China, where the 2023 rate of inflation was 0.5 per cent, according to the directors’ report accompanying in the accounts.
“Unlike online shopping, live commerce allows customers to experience products virtually through try-on sessions during which the host provides demonstrations to stimulate real-life experiences.”
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