Kantar Worldpanel estimates that a Christmas dinner for a family of four in Ireland will cost €34.74 in 2024, a 2% increase from last year. While some ingredients like turkey and sprouts have become more expensive, others like gravy and stuffing have decreased in price.
Kantar ’s figure of €34.74 seems at odds with Irish people’s tendency to eat and drink with the abandon of a Tudor king at Christmas . might be forgiven for spitting out a mouthful of stuffing and sprouts in surprise at how much Kantar Worldpanel thinks we spend on the big day. At the start of this week, the retail analysts and market research company published their annual assessment of what an Irish Christmas dinner will cost. On the surface, it looked like fairly good news.
The figures suggested that a festive feed for a family of four in 2024 will climb by just 2 per cent when compared with last year. The total cost at the checkout came in at €34.74, a price that covered some seasonal staples, including turkey, stuffing, sprouts and cranberry sauce. To be clear, this covers the cost of the quantity of food that two adults and two children would eat for the Christmas Day dinner. Mince pies were also added to the plate, although, as the singular sugary treat, they were something of an outlier. According to the Kantar analysis, the cost of frozen turkey has risen just over 5 per cent since last year’s Christmas dinner, while potatoes are 4.3 per cent more expensive. Sprouts and parsnips are up by about 12 per cent and carrots have climbed in price by 6.6 per cent. The cost of mince pies is said to be 10.6 per cent higher than last year but the gravy, cranberry sauce and stuffing have all fallen in price. Now, obviously, all Irish households are different and people eat different things on the big day and in different amounts. Kantar’s meal plan looks just a little miserable and certainly at odds with the experience of most Irish people who are more inclined to use Christmas Day (and the post-Christmas period) as an excuse to eat and drink with all the wanton abandon of a Tudor king rather than a Dickensian anti-her
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