Major ESRI survey reveals some surprising attitudes we have to climate change and each other
Despite common assumptions of a deep divide in Ireland, a major new report by the Economic and Social Research Institute has found that most people are ready and willing to take green action.
The non-farmer group was split exactly down the middle between country and city residents. The team asked people how worried they were about theMeanwhile, the general public was asked about making changes to their transport habits, diets, and home energy use. Crucially, the research completely busted the myth of an "urban-rural divide".
The study found no difference between city and country residents when it came to their level of worry, their willingness to change their behaviour, or how they viewed other people's attitudes. Dr Lucie Martin, the lead author of the study, explained that these false assumptions could hold the country back.
"Reducing greenhouse gas emissions requires people to act together and to trust that others are willing to play their part, too," Dr Martin said. The study also highlighted that individuals often view the world through their own personal bias.incorrectly assumed that everyone else shared their lack of concern. On the flip side, those most eager to take action thought others felt the same way.
Professor Pete Lunn, head of the ESRI’s Behavioural Research Unit, warned that everyone needs to see each other's efforts to feel like part of a united team.
"Farmers can adopt greener technologies, urban residents can reduce car use, all of us can eat more sustainable and healthier diets, and so on". He added that damaging misperceptions can easily arise if people do not see others acting as part of the same shared climate effort.
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