Danielle Walsh had made the pre-drinks video as an advertisement for drinks company VK
An Irish influencer has had one of her TikTok videos banned by advertising watchdogs - after downing four cocktails in under 90 seconds.
The regulator explained that the video showed Ms Walsh - who has her own line of metal straws that enable drinkers to 'down pints like an exhaust pipe' - stood behind a bar with a row of glasses in front of her whilst music plays in the background. Text at the bottom of the video read>: "Lets make some drinkssss £forprestonight £woowoo £partystarter £venom £cocktails £vk £letstryit £letsgetlit." ASA regulators complained the video was 'irresponsible', as it encouraged excessive consumption of alcohol, and was not obviously identifiable as an ad.
VK also accepted that the video should have been clearly labelled as an ad and said they'd asked Ms Walsh's agent to remove the video on several occasions, though their requests hadn't been acknowledged. "We understood that pre-drinking was often intended to achieve intoxication prior to attending a licensed venue and, as such, we considered that referencing 'pres' in the ad implied that alcohol was going to be consumed in excessive amounts."We considered that consumers would likely associate the phrase 'we're getting lit tonight' to relate to the excessive consumption of alcohol and becoming intoxicated.
Regulators noted that while Ms Walsh said she hadn't been paid by VK to create the video, VK had confirmed that they had 'provided her with the products free of charge in return for her promotion of their brand', which it considered 'constituted payment'. We therefore considered that VK had editorial control over the post, despite some of their requests being disregarded by Ms Walsh," the ASA's ruling said.
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