Survey says three-quarters of parents now find electronic devices to be necessary for education
The growth in companies offering refurbished technology has filtered through to this demographic, with more than two-thirds saying they would likely purchase refurbished technology for educational purposes once the cost savings and warranty protection were highlighted.Pádraig Power, senior marketing manager for Refurbed’s global operations and Ireland, said there was some education needed around refurbished technology to highlight the benefits to parents.
“There still is that bit of wariness around refurbished tech, particularly for people who haven’t bought it before,” he said. “So the thing they really want if they’re going to test it out is to make sure that they have the quality and the warranty for that.” The survey initially flagged that only 27 per cent of parents said they preferred refurbished devices, compared to 63 per cent who wanted to buy new. That was reversed after some information on cost savings was provided. Only 14 per cent said they still had some level of hesitation.
“There’s been a new level of professionalism brought into Ireland with the refurbished market, and people are seeing that now,” he said. “They have bought before, they are seeing us around. And the fact that one of our founders is a board member of [refurbished technology body] Eurefas, it really helps push the quality of refurbished devices.”Founded in 2017 by Peter Windischhofer, Kilian Kaminski and Jürgen Riedl founded Refurbed in 2017.
Founded in 2017 by Peter Windischhofer, Kilian Kaminski and Jürgen Riedl, Refurbed launched in Ireland in March 2021, following a $17 million Series A fundraise the previous year. It aimed to tap into a growing interest in Ireland in more environmentally conscious, affordable technology.
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