The silver lining of the pandemic was the slower pace; now many are struggling to cope with the pressures and relentless demands
By January of this year, the percentage of the working class respondents who were struggling was put at almost one in three, compared with 13 per cent of the middle classes.
Own-brand ranges in supermarkets have been big beneficiaries of the crisis, with 77 per cent of respondents saying they are buying more of such products. Meanwhile, 76 per cent are driving less and 61 per cent are spending less on essentials. Despite an apparent desire to maintain a slower pace of life post-pandemic, things haven’t worked out that way for most.
“As a country, we are on a journey from self-care being perceived as narcissism to confidence,” says the report. Reaper says there is “a new emerging Ireland” one that is “not necessarily reliant on the old North Stars. The US and the UK are not as aspirational as they once were and they have flaws as well. There is a sense that we’ve reached a tipping point, that we need to take our future into our own hands, a sense of forging our own path, as a nation. We have changed dramatically as a society over the last 10 to 15 years.”But there are “ever voluble right-wing voices”.
“As a nation as we grow and expand and there’s different viewpoints and nationalities, it becomes a little bit less familiar and we sort of need to navigate that.”
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