New report calls for additional government supports to help SMEs to develop online presence
Just 14 per cent of REI member websites offer a live chat function, yet international studies show that 73 per cent of consumers consider live chat to be the best way to communicate with a business.
In terms of security, while 91 per cent of websites have a security certificate, only 22 per cent of REI members are using Captcha security tests on their websites. Captcha can help to distinguish between humans and bots and can protect businesses from malicious online attacks. The research also highlighted opportunities for Irish retailers to boost the promotion of their online business, as only 20 per cent of websites are currently using online ad tracking, and only 16 per cent of REI member websites featuring video functionality.
“Irish shoppers are used to shopping online both in Ireland and internationally, and they have an expectation that the experience that they get with the biggest, slickest global brands is what they’re going to get from their local boutique. Consumer expectations are very high and so it’s important that retailers would be aware of that,” she said.
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