The Competition and Consumer Protection Commission (CCPC) has today published its social media influencers report, which found that failure to label ads is widespread throughout the industry.
The Competition and Consumer Protection Commission has today published its social media influencers report, which found that failure to label ads is widespread throughout the industry.
The shocking report revealed that Irish Influencers are inconsistent in labelling marketing content and that clear guidance is needed. “Platforms and brands must take greater responsibility for educating and informing their users and consumers, and must support influencers in clearly and consistently labelling paid content. We will monitor social media platforms for progress in this area.”
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