Fembition aims to stem the flow of women leaving the workforce for pregnancy and fertility reasons
For more than a decade, Alison Clarke had a successful career in wealth management and enjoyed the fast pace and the pressures that went with it. However, when she began experiencing difficulties in starting a family she began to wonder if her high-powered job was a factor.
The Fembition platform is aimed at individuals who need fertility support and at employers who want to retain their female talent while also closing the gender representation gap and building a more inclusive workplace culture. From a corporate perspective, the company’s target market is white collar companies with upwards of 250 employees who don’t have a fertility assistance programme in place.
“What I quickly realised was that I was not alone. This was a common problem, but not one people talked about openly. Instead, talented women were giving up their careers every day because of fertility issues,” she adds. “This was leading to depleted talent pools and the cost to employers of this unnecessary “fertility flight risk” was significant. It should not come down to a choice between career and motherhood and this is far less likely to happen if the right supports are in place.
Fembition is now in its pilot stage with trials ongoing with a number of fertility clinics, which gives Clarke access to a cohort of women prepared to share what they’re going through. “These pilots are allowing us to refine our MPV and make sure it’s fit for purpose before we start approaching the corporate community,” she says.
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