With its mix of larger-than-life faux rage in the ring and genuine connection with fans, it’s not hard to understand the huge popularity of WWE – and it means big business, too, for Netflix
being set nearly 2,000 years ago, audiences still flock to the spectacle of muscle-bound men knocking seven bells out of each other.
His six-year-old sister, Lucy, is just as much of a devotee. According to their father, they’ve been huge fans since they were about five, much as he was growing up – “old school”, as he calls it, brandishing a wrestling T-shirt of his own. When the show starts it’s easy to see the attraction of WWE. One moment there’s some overacted brawling with wooden sticks, fold-up chairs and a table that, unsurprisingly, doesn’t stay intact for too long; the next, performers are reaching into the crowd and hugging children who have come along dressed in mini versions of their costumes.
A few rows behind is a boy whose hoodie and sunglasses both read “Yeet”, a long-memed retort that’s also the catchphrase of Jey Uso, one of the menacing hulks on stage.$5 billion, or about €4.8 billion, over the next decade to screen Monday Night Raw, which is currently watched live by 1.7 million people a week.
The goodies and baddies are at least universally agreed upon within the ring. “Wrestling, at its core, we’re storytellers,” Cusack says. “Everything comes down to good versus evil, so I feel like it’s such a great form of escapism and excitement. Ultimately, whether good or evil triumph, you’re going to have your favourites, and you’re going to lean on them and think about them when times get tough.
This year the BBC revived Gladiators, the combat gameshow from the early 1990s, which, like WWE, stars caricatured heroes and villains battling it out. It’s so popular that the BBC has commissioned a spin-off children’s series, Gladiators: Epic Pranks, to give young viewers “an insight into the world of the much-loved superhumans”.
Wrestling Paul-Mescal Netflix Dwayne-Johnson Hulk-Hogan John-Cena Amazon Disney Apple Ted-Sarandos Formula-One Liberty-Media Live-Nation Ticketmaster Aoife-Cusack Rebecca-Quin Vince-Mcmahon
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