You've most likely heard of millennial pink – for years brands used the rose quartz toned colour to target millennials.
You’ve most likely heard of millennial pink – for years brands used the rose quartz toned colour to target millennials.The concept behind this marketing tactic come from the term ‘Shrink it and Pink it,’ which is an idea about gender bias for when it comes to product design.
The colour has been dominating many brand’s aesthetics, and is not just one colour but an array of lilacs and lavenders! She said “I quickly realised the potential to develop a skincare line specifically catered to a younger demographic, including young teens into their 20s. I was blown away when my friends’ kids started asking for skincare products as gifts. It made me realise that there was a significant gap in the market for an Irish skincare brand that specifically catered to this age group.
Sour was an extremely popular album with a huge Gen Z following. Olivia Rodrigo caters primarily to a Gen Z audience, and her Instagram feed still carries hues of purple.If you are a fan of millennial pink, don’t worry, the shade is still popular among many brands. Glossier is one beauty brand that is known for its beautiful shade of millennial pink, used for most of its packaging and graphic design.
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