The Super Bowl is one event still capable of brings divided Americans together
Travis Kelce of the Kansas City Chiefs celebrating with Taylor Swift after defeating the San Francisco 49ers during the Super Bowl at Allegiant Stadium, Las vagas, on February 11th, 2024. Photograph: Ethan Miller/Getty Images
These snacks are owned by companies that won’t pay big bucks for the right to use a copyrighted name. And why would they? Everybody already knows they are referring to the Super Bowl. Yet, inexorably, they are drawn to the gaudy spectacle. Failure to know what happens when the Kansas City Chiefs meet the Philadelphia Eagles in New Orleans could be social death at work on Monday. Better to know enough to be able to bluff.
A bacchanal of vulgar excess, it’s estimated 1.25 billion wings will get scoffed at shindigs next Sunday night. Nearly 20 million pounds of crisps and tortilla chips will be dunked in 140 million pounds of avocados. One in seven Americans will order takeaways, and more than half of those will involve pizzas. All of this will be washed down by 325.5 million gallons of beer.
The game is not just about imbibing savage amounts of food and drink, it’s also about people gambling money they don’t have on something they don’t understand. Betting underscores everything in this sport and did so long before it became legal in 38 states. Ridiculously overpriced and overhyped, the commercials are a welcome diversion for non-sports fans watching. Spotting the celebrity picking up a massive cheque for little work is a fun parlour game, and among those trousering the easy money this year will be Barry Keoghan in a turn for Squarespace and David Beckham . Both will be overshadowed by Meg Ryan and Billy Crystal reprising the famous diner scene from When Harry met Sally in the name of flogging mayonnaise.
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