Microsoft cries foul over UK gaming deal blocker but it's hard to feel sorry for them
If IT was a perfume market, there'd be little to touch Petulance du Big Tech for a strong and unmistakable fragrance. Amid overtones of sour grapes and crocodile tears, the bitter almonds of injured innocence and aromatic arrogance linger long on the nose.
what would be the gaming sector's biggest deal in history, with the Redmond giant aiming to gobble up thegang for a cool $68.7 billion. The CMA says this would give Microsoft far too much power to distort the markets. How could you think that of us? says Microsoft. The claims that the UK is not being friendly to tech companies, and not a good place to do business, are particularly rich. Those with long memories will recall the days when Britain had a mobile phone industry, with a company called Sendo combining an attractive product portfolio with a unique carrier-based marketing strategy. It did so well that Microsoft chose it as the first launch partner for the new Windows smartphone platform.
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