This is the view inside a home at night near a large LED digital billboard in Rathmines. We spoke to a resident and local councillors about their serious concerns over the sign.
The view from inside a home near the sign. Image: Diana O'Dwyer The view from inside a home near the sign. Image: Diana O'Dwyer A HUGE LED billboard in Rathmines is so bright at night that one local resident has had to move to another room in her house to sleep.
The older sign on the Rathmines site was a traditional poster billboard, and was also 6m high and 6m wide. The planning permission given for the sign said that the display should have a “fade transition” between the ads every 10 seconds or more, and that any change to the nature of the display is subject to planning permission.
She also raised fears about the sign distracting motorists, and said that “at night the light bounces around and lights up the area”.Planning approval“…it is considered that the replacement sign on the gable end of number 284 Rathmines Road Lower, would achieve an acceptable balance between providing advertising on a thoroughfare where billboard advertising exists and the protection of the amenities of the area.
“From a visual clutter perspective and aesthetic perspective, I think it’s very wrong to move into this area of digital advertising.” “It’s fairly high energy usage. LED street lighting is a significantly lower energy usage than halogen street lights,” added Moore. “This LED panel with that level of brightness, I would definitely be looking into and questioning whether that’s a good use of energy at this moment in time.”
Cllr Mannix Flynn was one of those who submitted an objection to this signage in Rathmines. He told The Journal that “the planning policy, in relation to planning policy in Dublin and Ireland, is all over the place”, describing it as a “very loose-ended policy” and “not necessarily robust”. He said there needs to be a special consideration for these screens, particularly in residential areas. “The major issue here is Dublin City Council does not have a clear policy in relation to them,” said Flynn.
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