Jaeger-LeCoultre’s New Limited-Edition Watch Is an Elegant Ode to a Beloved ’50s Diver

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Jaeger-LeCoultre’s New Limited-Edition Watch Is an Elegant Ode to a Beloved ’50s Diver
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The Master Control Memovox Timer has a charming alarm you can set at the touch of a button.

The new watch, housed in a 40 mm case, is an update on a diving watch created in 1950. The original Memovox was notable for its mechanical alarm function and came to be used by divers who wanted to be audibly reminded when it was time to return to the surface. The new model has an alarm-setting function based on elapsed time, like a countdown timer. The wearer can set the alarm based on the number of hours that should elapse before the alarm rings.

It’s one of many fresh new watches that prove neither the company nor the manufacture rested on its laurels over the past two years. In fact, “We were also busy during the pandemic working on strengthening the relationship with our clients,” says CEO Catherin Reiner. “Not only did we reach out through digital and e-commerce, but also with presentations to help people stay in touch with the Maison.

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