The JillianHarris X JoeFresh collab is here!
Harris is the multi-hyphenate to end all multi-hyphenates. Formerfounder and content creator, the mom of two can now add three-time Joe Fresh collaborator to her list of accomplishments. And it’s not hard to see why the Canadian brand keeps extending the invitation — Harris’s track record speaks for itself. In both 2019 and 2020, the famoussold out within 24 hours. “I walk down the street on any given day, and I’ll see somebody wearing one,” Harris says over video chat.
While her first stints with Joe Fresh were reserved to outerwear, this time Jillian Harris wanted more. “I’ve been sort of hounding them for a while to have my own, full collection,” she says with a laugh. “The problem has always been that you have to start these collections two years in advance, and just the way my life works withPhotography courtesy of Joe Freshcollection for women and kids including outerwear, sportswear, accessories, footwear and and other staples.
Hence the tears. “When I walked in today, I started sobbing. I was like, this is unreal — absolutely unreal,” she says. “I’m so proud of Team Jilly and Joe Fresh, the friendships we’ve made, the trust we’ve built and the confidence that Joe’s team has in me.”Featuring cozy sweaters, knit dresses and cheetah-print footwear, Harris’s capsule takes most of its inspiration from a few of her favourite past Joe Fresh items. However, her nostalgia is most prominent in the new “Harris” coat.
If you needed even more convincing that her third Joe Fresh collaboration is a meaningful one to the designer, she named the majority of the pieces after influential women in her life, such as the “Shay” dress, “Mary” sneaker and “Steph” sweater. “If it weren’t for them, I wouldn’t be where I am today. They’ve supported me, inspired me and coached me, so it just felt natural.”
Just don’t tell them that. “Actually, none of them know,” says Harris. “They’ll find out on launch day.”The self-proclaimed potty mouth’s sense of humour and ability to wear her heart on her sleeve has become an integral part of Harris’s brand and success. Whether it’s documenting her
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