Liberty Media Chairman told CNBC he's doubtful that adding commercials to long-form streaming content would help media companies be successful in the long run.
's first broadcast of "Thursday Night Football" attracted a record number of new Prime signups over a three-hour period.
Malone said companies are still experimenting with sports broadcasting and see how sticky and sustainable the business is. "One still sees enormous market power in sports as long as there's competition amongst distributors so that if a distributor feels like he has to have it, or he's going to lose a meaningful number of his customers to somebody else to a competitor, he'll pay the price and hope that everybody pays the same price," Malone said.
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