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reboot, was transformed into a virtual 3D avatar as part of the new"Steve Maddenverse" campaign, which was produced by Elite World Group. She wears the brand's Maxima style while perched atop a bicycle.
"Partnering with Steve Madden has been an experience like no other," she says of her involvement in the campaign."Going in for the scan was the craziest thing I've ever done. It was so futuristic... and it was absolutely pouring rain in New York that day so it felt even more intense. The real matrix experience."
Additional campaign components include digitized products, a virtual shoe try-on and V-commerce. Alexander and the rest of the cast will create content to showcase their favorite Steve Madden pieces, animated videos, customized messages and an AR filter that allows their followers to morph into their avatars.
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