Together, they will redefine the Jumpman logo and what it stands for, offering a modern twist on the classic icon.
This Women’s History Month, Jordan Brand is announcing a new project called The Women’s Collective. The group is made up of 33 women from around the world in various industries brought together by Jordan. , “It is Jordan Brand’s priority to prepare the now and next generation for their future.
“So much of what we do is rooted in the community which in turn necessitates that we listen to the community and acknowledge that there are learnings to be had,” Perez shares. “The Women’s Collective is particularly exciting as it will give us an opportunity to learn from the women in our community while they simultaneously learn from one another.”With this project, Jordan aims to address an ongoing issue in the world of basketball.
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