Korean TV powerhouse JTBC is upping its game and changing its name in order to stay at the forefront of the worldwide Korean content explosion. While the parent broadcast group will keep the JTBC m…
in the current year.)Already powerful, SLL sees itself as growing within Korea and, increasingly, overseas. Signs of that came last year with the acquisition of U.S. producer Wiip . Now, SLL says it will open a business in Japan in the second half of 2022 and open a unit based in Singapore, addressing the Southeast Asian market.
He also likened the company to the British Broadcasting Corporation as a production sector role model, albeit without the public service obligations. JTBC Studio achieved KRW589 billion of revenue in 2021. The target is to increase that to KRW2 trillion by 2024, with 40% derived from overseas. “That means, we will be producing some 50 to 60 TV series in that year,” said Jung.
“The expandability of genres is growing to dramas, movies, and entertainment, centered on IP,” said Choi Jae-hyeok at the presentation. “Through global OTT, the speed of contact with the public in terms of physical and cultural influence has increased.” Along with Korean tech giant Naver, JTBC last year became a minority investor in CJ ENM’s Tving streaming platform.
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