The Justice Department joined California and more than half a dozen other states to file a new lawsuit against Google, accusing the tech giant of harming competition by dominating the online advertising market.
The antitrust suit was filed in federal court in Alexandria, Virginia. In addition to California, the other states named as plaintiffs in the case were Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee and Virginia.
The DOJ’s suit accuses Google of unlawfully monopolizing the way ads are served online by excluding competitors. This includes its 2008 acquisition of DoubleClick, a dominant ad server, and subsequent rollout of technology that locks in the split-second bidding process for ads that get served on Web pages.
Dina Srinivasan, a Yale University fellow and adtech expert, said the lawsuit is "huge" because it aligns the entire nation — state and federal governments — in a bipartisan legal offensive against Google.
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