And why are Justin Bieber’s transactions so weird?
. I don’t mean to suggest these people aren’t excited about NFTs. In fact, I expect they are. The best celebrity marketing occurs when said celebrityWhile it’s possible to trace transactions on the blockchain, this is only partial information about the provenance of a celebrity’s NFT. Much more human interaction takes place off-chain, and there’s a small army of people orbiting the A-listers — their agents, hairdressers, personal assistants, and so on.
These kinds of connections don’t really fall under the FTC’s purview, even though the results can be lucrative. A celebrity NFT owner can make projects more valuable simply by associating themselves with the project — for instance, Reese Witherspoon endorsed the World of Women NFT project in October. In January, the project generated more thanof the wallet associated with Witherspoon’s NFTs shows a complex funding web.
The payment took place outside of the blockchain record because it was made in the almighty dollar, baby
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