The pro-choice campaign triumphed through smart strategy. Instead of slogans explicitly about abortion, it emphasised personal liberty and privacy
on the fate of reproductive rights at the state level. And decide they did: though polls had pointed to a narrow win for the anti-abortion side, nearly two-thirds of voters opted to keep the constitution—and abortion rights—intact.Hodes & Nauser v Schmidt
. The front of the main leaflet distributed by Kansans for Constitutional Freedom, the cannily named group opposing the amendment, simply read “it’s up to us to keep Kansans free”. Television adverts urged viewers to “say no to more government control.” Ashley All of Kansans for Constitutional Freedom, the main group opposing the amendment, says that such messages resonated with a broad group of voters.
The result is all the more remarkable given that the Value Them Both campaign had several big structural advantages. The legislature, dominated by conservative lawmakers, proposed the amendment and chose the August date. Typically in the state, Democrats are less likely to vote in primaries, which are often uncontested, and unaffiliated Kansans are unable to vote in August at all.
The decision will come as a relief to many well beyond the Sunflower State. Even before the Supreme Court overturnedroughly half of the women getting abortions in Kansas lived outside the state, drawn to its relatively permissive regime and its convenient location in the centre of the country. Since theruling on June 24th, the state has become a refuge for women from neighbouring Oklahoma and Missouri, where near-total bans on the procedure are now in place.
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