Until now, Adidas produced Yeezy sneakers at a steady clip. But Yeezys, from this point forward, will be far more scarce, and possibly more valuable on the resale market.
the market has been going insaneThe 18-year-old student and sneaker reseller in East Orange, N.J., said he saw resale prices of the Adidas Yeezy Boost 350 and Adidas Yeezy Boost 700 sneakersAccording to publicly available data on StockX, a streetwear reselling site, prices of certain Adidas Yeezy sneakers have risenAs of Wednesday morning, searches for “Yeezy” on the Adidas website turned up no results.
,” said Mr. Monroy, who is himself sitting on a couple Yeezys he hopes to flip for more down the line. On Friday morning, the StockX sales price of the Adidas Yeezy Boost 350 V2 model in zebra climbed to $348, up from $283 one week ago and the sales price of the sand-colored Yeezy Foam Rnnr hit $189 compared with $168 last week.on social media and in interviews. Earlier this month, he wore a “White Lives Matter” T-shirt while presenting his fashion show in Paris, far overshadowing the clothes on the runway.
In a research note Tuesday, UBS analyst Zuzanna Pusz suggested the messaging from Adidas meant the company will continue to sell Yeezy products under the Adidas brand from 2023 onward. An Adidas representative declined to comment beyond the company’s statement. It is not hyperbole to say that Ye’s collaboration with Adidas shifted the sneaker market.