Launching her campaign in London, she said early childhood 'fundamentally shapes our whole lives'
Speaking at the project's launch at the Bafta headquarters in London, accompanied by Prince William, Catherine said the years up to the age of five were the "building blocks for life".After the headline-grabbing controversy surrounding Prince Harry's accounts of family strife, this will be seen as the princess wanting to take back the initiative and push ahead with her own causes.
"Less than one in five people understood the unique importance of the first five years of our lives," she said. The campaign includes a 90-second animation showing children's development, which will be shown ahead of films in UK cinemas from Friday and will also appear on advertising screens in London's Piccadilly Circus.
Researchers also reported changes to the shape of family life, with a rise in the numbers of mothers of young children who were working, and who faced a balancing act that was both "financial and emotional".
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