The Instagram reel on the former glamour model's page received complaints
A post shared on Katie Price’s Instagram account for a diet food firm has been banned for not being clear it was an advert, irresponsibly promoting a diet that fell below 800 calories a day and making unauthorised weight loss claims.
READ MORE: BBC Strictly Come Dancing's Janette Manrara shares 'tough' update after fans' baby observationShe then made lunch for herself, saying: “So I am going to have a quick lunch today with the Skinny Food high protein wraps. You won’t believe how good they are. They are also low in sugar, high in fibre, perfect lunch. But what’s best is that garlic mayo sauce on top. They come in so many different flavours. And guess what! Yup, zero calories too.
A caption stated: "Another example of how you can eat so many delicious meals and snacks in the day. All of this was only 755 calories and helping me stay in a calorie deficit to shift some extra pounds when needed. If I have a bad day I like to go in a calorie deficit to ensure it’s not a bad week!"
Katie agreed to remove the ad and confirmed that she followed a calorie deficit approach, which she believed many people in the UK did, and asked for further information on how to make similar posts compliant in future. The ASA said: “We therefore considered that consumers would understand from the ad that they could elect to follow a similar diet that fell below 800 kcal a day by consuming the same products, and other products from The Skinny Food Co’s range, without taking medical advice, until they achieved their desired weight.”
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