Katy Perry’s rocky album rollout shows how not to manage your pop career

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Katy Perry’s rocky album rollout shows how not to manage your pop career
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The lead-up to this week’s release of 143, her seventh album, has been a disaster. What went wrong – and where does she go from here?

Woman’s World: fans didn’t buy Katy Perry’s line that her look for the song was satirircal. Photograph: Capitol Records

Now the 39-year-old is preparing to re-enter the fray – but the lead-up to this week’s release of 143, her seventh album, has been a disaster. First there was the tone-deafness of working with the producer Lukasz Gottwald, aka Dr Luke, who was embroiled in a long-running legal dispute with the musician Kesha after she accused him of rape and abuse.

The Woman’s World video also caused a rumpus. Fans didn’t buy her slightly belligerent line that her adopting the famous Rosie the Riveter persona while dressed in a variety of titillating outfits was satire. “Having to explain a joke means it didn’t land,” remarked one. “This feels like a parody of feminism gone wrong,” wrote another. “This feels like it’s mocking women instead of empowering them.

The album’s title is supposed to be Perry’s secret code for “I love you”, but for now it’s more a case of: “Maybe we should start seeing other people. We’re on two different paths right now. We’ve both changed and grown apart. I think we need some space.” You get the message, Katy: it’s not us, it’s you.‘They put Cork on the map!’: what the kids behind rap sensation The Spark did next

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