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, the 66-year-old – who served as CEO at Villa Park between 2016 and 2018 and now runs a football consultancy advising elite clubs –insisted increasing fan costs won’t make a significant dent in reducing the club’s losses for Profit and Sustainability Rules purposes.
Aston Villa have apologised to fans after attempting to double disabled fan parking prices to £380 a season – which worked out at £20 per game. Meanwhile, the Midlands giants have set prices at up to £97 per game for this season’s Champions League home fixtures.that “achieving our sporting ambitions while complying with financial stability regulations requires difficult decisions”.
Villa had to sell Douglas Luiz early in the summer window to avoid a potential points deduction for breaching PSR.Wyness told“PSR is in the mix, but these increases won’t be the main way to make the losses smaller at Villa.“They’re looking at all the revenue streams they can, and I get that. But there has to be a sensitivity.“He’s got a record of doing this in the US, raising prices. It seems pretty clear that Villa want to get the revenue up, and they don’t care how they do it.
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