While out in Paris, Kendall Jenner accidentally created a perfect ad for The Row’s status Margaux clutch.
The Row ’s Margaux bag is many things: a purse, an heirloom in the making, a status symbol. But Kendall Jenner is giving the It-bag a whole new entry on its CV: anti-paparazzi device. After watching Simone Biles and Suni Lee take home the gold and bronze medals in the individual all-around finals in Paris yesterday, Jenner hit the town. The model traded in the patriotic Ralph Lauren gear she wore to watch the gymnastics for a slinky going out fit.
But the real standout was her status accessory: her emerald green Margaux clutch. Not only did it serve as a pop of colour in her otherwise black-and-white outfit, it also came in handy as a shield from the paparazzi when Jenner wanted to go incognito. While the gesture was surely genuine, the resulting photo happened to make for a perfect piece of guerrilla marketing. Jenner, after all, is no stranger to advertising vérité.
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