Kenya’s presidential election on Tuesday is projected to be a neck-and-neck competition, and both candidates are turning to the nation's young musicians for a boost.
NAIROBI — The election jams play at nightclubs and on YouTube, at gas stations and on the minibuses speeding through traffic.
In seeking to replace outgoing President Uhuru Kenyatta, the contenders are especially eager to reach Kenya’s massive youth population. Those under the age of 35 make up more than three-quarters of the population, and people ages 18 to 35 make up a whopping 40 percent of the registered electorate.
Sitting outside his mansion in Kisumu in Western Kenya, Odinga, 77, smiled when asked about his campaign’s use of young musicians. The veteran opposition leader, who is on his fifth bid for Kenya’s highest office, said he recognizes “a generational gap” between his campaign and the youth.
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