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Across Ireland, as men hurriedly bought flowers ahead of Valentine’s Day, it was Kerry men who spent the most in the florist, new data indicates. The peak day for spending in florists by men last year was the 13th February, just before the saint’s day, when €505,000 was spent, according to figures from AIB on customer spending.
The busiest period was between 4pm and 5pm on the 14th, with the bank attributing the spike to people making a last-minute trip to the florists on their way home from work.Donald Trump could deflect Maga criticism of AI for the loss of jobs in US towards IrelandKerry saw the single highest spebanknd on flowers during the romantic period at €72, followed by Limerick at an average of €68 and Sligo at €67. Those from Westmeath recorded the lowest spend in florists, at €54, followed by Donegal at €55, and Cavan, where the average spend was €57. Nearly two thirds of this spending was done in-store, rather than online, which accounted for 62 per cent of the expenditure. Last year, when the celebration fell on a Friday, more than €143 million was spent by AIB customers across 3 million transaction on Valentine’s Day. That represented an increase in spending of 45 per cent on the previous year, though that could have been influenced by it being a Wednesday in 2023. This year, however, AIB expects spending patterns to be influenced by the Six Nations rugby match between Ireland and Italy at the Aviva Stadium, Dublin. The anonymised and aggregated data comes from 67 million card transactions carried out by AIB customers during February 2024. It indicates that women spent more than men at the cinema on Valentine’s Day 2025, accounting for 57 per cent of spending - which reflected the monthly trend whereby women made up 62 per cent of cinema expenditure. A larger gesture than flowers, the average jewellery spend during the month of February was €142, with 63 per cent being done by men. Diamonds, it would seem, are a younger person’s best friend, as AIB customers aged between 25 and 44 made up more than half of jewellery spending - just 9 per cent came from those over 65.Fiachna Ó Braonáin: ‘My income has always been somewhat of a rollercoaster ride’Ireland vs France analysis: A lesson in the ways of modern Test rugbyFrance v Ireland: Comfortable win for France despite spirited Irish second half - as it happenedThe Michelin razzmatazz makes me queasy. Here’s why
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