Kevin Costner's Paramount epic “Yellowstone” reached 12.1 million viewers for the opening night of its fifth season, the most popular scripted series episode so far in the new television season, the Nielsen company says.
This image released by Paramount Network shows Kevin Costner in a scene from"Yellowstone." Kevin Costner's Paramount epic “Yellowstone” reached 12.1 million viewers for the opening night of its fifth season on Sunday, the most popular scripted series episode so far in the new television season, the Nielsen company said.
“We've been able to create a show that didn't start out being popular but did it on its own terms,” Costner said in a recent interview with The Associated Press. The show is overwhelmingly popular in red states. States with Republican governors — topped by Texas — watch “Yellowstone” three times as much as states with Democratic governors, according to Philo, a live TV streaming service.
While “Yellowstone” is a huge success for Paramount, the company is also making money for a corporate rival. Streaming rights for previous seasons of the series are owned by Comcast's Peacock service, because the Paramount+ streaming outlet did not exist when they were up for grabs.
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