The Percassi family has regained full control of Kiko SpA.
, where she was global chief brand officer and member of the executive committee. Since 2018, she led the global strategy for the French beauty brand and its multichannel transformation, touching on product innovation, brand image and customer experience.
Previously, Llorens had different roles at L’Oréal. First she was in the beauty powerhouse’s Active Cosmetics Division, where in 2007 she was operative marketing manager for Vichy France, and the following year she was named Europe zone marketing and business development manager, contributing to the launch ofin Europe.
Established in 1997 by entrepreneurs Antonio and Stefano Percassi, Kiko Milano is controlled by Percassi’s Odissea Srl holding and generated sales of 473.9 million euros in 2021. The company counts more than 950 stores in 52 countries. Luxembourg-based private equity fund Peninsula still retains a minority stake in Zadig & Voltaire, among other investments in different fields. In 2017, the fund also invested in the NTV-Italo high-speed train service, which was first developed by Diego Della Valle with former Ferrari president Luca Cordero di Montezemolo.
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